On Tuesday, Sept. 25th, I'll be in New York to attend the OMMA and Mixx conferences as part of Advertising Week. It will be a chance to catch up with old friends in the digital marketing business, network with some new connections and learn what the leaders in our space are doing to stay ahead of the pack. I'll share my observations here and potentially on iMediaConnection.com.
Going into the events, especially as media budgets are now being set for '08, I'm curious to match the level of the discourse to the attendees. In the past, I've always made a point to determine how many corporate decision-makers actually go to these shows. For the most part, it's been mimimal participation from this group. Yet this year has a different energy in the air. The massive changes in the digital media environment, both in the types of new offerings available (widgets, expanded social network opportunities, beyond pre-roll video, etc.) and property ownership switches (too many to rattle off) demand more first-hand involvement from SVP's and CMO's, vs. reliance on filtered re-caps from agency or staff surrogates.
We shall see.